Polaroid Dealer Announcement (1964)
CU hand taking newsreel camera out of shipping box
CUs 2 cameras being adjusted, set up
[more shots not listed]
Road signs at city limits of Boston, San Francisco, and other cities
[more shots not listed]
Aerial of Polaroid building along Route 128 in Massachusetts
CU Lowell Thomas talking
VS customers in stores peeling off instant Polaroid picture, smiling.
VS faces in store smiling (good)
Animated graph of Polaroid corporate sales 1948-1964
Graph of 1963 dollar volumes of 35mm camera, 8mm camera and Polaroid cameras
Graph of 1963 dollar volumes of still camera imports
CU boxes of Polaroid film on table
Various CUs of older and newer boxes of Polaroid film
Scrapbook flipping open to show famous national Polaroid print advertisements
Polaroid TV commercial -- woman folksinger singing, playing guitar Ð parents shooting kids and CUs of snapshots they are making
Another Polaroid TV spot, at the zoo Ð father is shooting daughter and zoo animals
Upscale Father-daughter stuff
Father-daughter in horsedrawn carriage (Central Park in NY?)
CUs of snapshots heÕs taken
CU Polaroid newspaper ads spread out in front of camera
CU pan over new Polaroid cameras on table
Pie chart of U.S. still camera market (about 6 million units in 1965) showing PolaroidÕs share of variable and fixed focus cameras
CU cash register numbers ringing up totals
CUs cameras being sold, salespeople, Polaroid Òcamera girlsÓ, promotional displays and materials
Ed Simillion, Mass. Motion Picture Service, interviewed as to how good a sales year he has just had and how he did it through promotions
Ed demonstrates Òexecutive kits,Ó which include camera and accessories in an attach case
Pan down main street of Laconia, New Hampshire in the snow (good)
VS people walking down main shopping street (good)
Camera store Ð counters and salespeople in Laconia
Interview with owner of camera store in Laconia
CU Polaroid 100 camera marked ÒSpecialÓ
VS ÒCamera ShopÓ in Fort Worth, Texas Ð outside and inside view
Interview with owner of Ft. Worth camera shop, who explains how he sold cameras at higher prices than the local average
CU owner saying ÒYou bet!Ó
CU sign pointing way to ÒNorth HollywoodÓ
VS outside views of Hooper Camera shop in North Hollywood, California
Inside view of Hooper shop
Interview with owner of Hooper Camera
CU sign ÒWindsor, Population 117,700Ó (Windsor, Ontario, Canada)
Nighttime ext. of camera shop in Windsor
Interview with owner of this store
He describes how he sold cameras in spite of higher costs and being right across the river from Detroit
CU newsreel camera being replaced in locking case
Lowell Thomas outro about how 1965 will be bigger than 1964
Polaroid commercials for 1965: CU instruments of symphony orchestra, dissolved into one another in montage
Introducing economy model of Color Pack camera at half the price at the original model (this is the Polaroid Automatic 104)
Another commercial Ð CU man shedding tear, looking expectant and then downcast (another spot for the Polaroid Automatic 104)
Excellent conductor tapping baton in ad at end of film.
Ken Smith sez: This cheaply-produced film was shown to Polaroid dealers and features Lowell Thomas (again!) as its narrator. Lots of on-location "interviews" with camera shop owners, who read off of cue cards while Lowell eggs them on from somewhere beyond the lens. Several color Polaroid commercials are shown; most of them are pretty forgettable. This film offers insight into the crude techniques of mid-sixties sales promotion (see Diana Lives and Passport To Profits for other decades) but that's about it.
Subject: Perhaps 10 seconds of white was the developing time?
Personally, I seemlessly edited out the whole 10sec chunk of white - the dialogue there-in is such that there is no continuity error either end if you lose these few moments of glad-handing guff. It improves matters no end in my opinion.
Therefore I'd like to add that there are TWO, unannounced, Polariod 104 commercial spots at the end of this film as well. Why not create chapter stops and split them off as I did?
Can't really rate this film for watchability yet as I've only skimmed it for optical faults prior to burning BUT photography is my No1 hobby, AND it gives you a couple of extras into the bargain so... 4 stars is fair. Pop on the 'Swinger' advert also in the archive, and Charles & Ray Eames' 'SX-70', from a well known online video community, and you have yourself a spanking little DVD that builds to a lovely arty-farty finale.
Subject: Nice bit of dirty white leader
Subject: Ah....Come Here Dear.....
Subject: Best Polaroid Commercial, "Rambler or Picnic Scene"
Subject: Good for a trade film
Subject: Retail Photo Industry Perspective
What a pleasure finding this film.
Subject: Lowell sells out!!
Film is off sync, has a high pitched squeel throughout.